Technological innovation helps businesses scale faster, differentiate from competitors, and create new value , not just become more efficient. Below is a strategic + practical framework  showing how  businesses can use technological innovation to scale sustainably. 1. Innovate the Business Model Technology enables new ways to create and deliver value . Examples: Subscription models (Netflix, SaaS) Platform models (Uber, Airbnb) Direct-to-consumer (D2C) via websites & apps Dig